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  • Record number of leads generated

  • Highest conversion rate of new patients ever

  • Consumer interest skyrocketed with over 690,000 unique visitors completing the smile assessment

  • More than 4 million unique visitors to Invisalign.com

  • Record year for doc locator look ups at over 400,000

  • More than 500,000 unique visitors estimating
    their monthly Invisalign payment using the cost calculator
Creating Mass Market Awareness and Driving women and teens into our doctor’s offices
  • TV: 15% increase in TV advertising across ABC, NBC, CBS, and leading cable networks to achieve 1.7 billion impressions

  • Online and mobile: Spending increase of 18% vs. 2013 to reach women and moms on every screen – mobile phones and tablets

  • Presence on major social media: Targeting audiences on Facebook, Twitter, Pinterest, and YouTube

  • Bigger focus on brides: 300% increase in impressions with print and digital advertising across WeddingWire.com, Google, Brides, Martha Stewart Weddings, and The Knot

  • Enhanced Mom Advisory Board: Moms with teens using Invisalign share their experiences online to influence other moms to ask for Invisalign

  • Straight Talk Program: Invisalign-trained doctors + mom bloggers combine to deliver 12 million online impressions

  • Public relations: Continuous press coverage planned for the entire year. Reaching over 15 million women and moms via TV news segments, talk shows, print and online articles