Invisalign Wedding Campaign
This quarter will see the kick off of a wedding focused campaign designed to reach brides as their journey for planning their big day begins. The fully integrated campaign will include:
- PR & Social Media brand integrations
- Pinterest Wedding Sweepstakes
- Print ads appearing in the Summer 2013 and Winter 2013/2014 issues of Martha Stewart Weddings
- Digital ads beginning in April on theknot.com and marthastewartweddings.com
"Straight Talk" is an educational consumer event series kicking off in April that is designed to speak directly to millions of moms and address the most common barriers and myths about Invisalign Teen treatment. The 2013 program is will visit cities that include: Los Angeles, Philadelphia, New York, Houston, Chicago, Boston, Cincinnati, Phoenix, Detroit and Seattle. While each event has a slightly different environment, there will be opportunities in each market for local provider participation.
New Consumer Campaign Launching Mid-Q2
New integrated consumer campaign will talk to both moms and women with a message that Invisalign allows teens and adults to thrive in their daily life while effectively straightening their teeth and achieving a better smile every day.